Five things you didn’t know about signs

May 19, 2021
Five things you didn’t know about signs

Signs are one of the most important parts of a company’s marketing plan. While many companies understand they need to have a sign, they do not look much deeper into it. However, knowing these signage facts can help business owners to better understand their signage needs and create the best custom layout signs for their company. 

1. Signs lead to impulse purchases

You may think that you are in control of your purchase habits, but signs can actually directly influence your subconscious without you even realizing it! If you have ever been drawn into a store without even knowing the reason, rest assured that it was probably due to their signage. In fact, FedEx completed a survey that said that 76 percent of customers visit a store they have never heard of before based on the design of their sign alone! Make sure that your storefront sign is doing its job and drawing in customers! 

2. Customers correlate the quality of a business to the quality of its signs

You know how when a waiter brings out your food you judge how good it is going to taste on how well it looks? Well, the same goes for your business and its signage. A customer will draw a direct correlation between the quality of your custom layout signs and the quality of your company. In fact, seven out of 10 people think that a commercial sign reflects the quality of a company's products or services. 

3. Signs are super important for startups 

Startups have a lot to figure out when they first start out, they need to get their brand look in order. A big part of that is discovering fonts, logos, colors and more for your business. Startups actually rely more on their signage than they might originally realize. Signs attract roughly 50 percent of a startup's new business and will get half of all their leads from those customers! 

4. Legibility is one of the most important aspects of a sign

If someone can’t read your custom layout sign, it’s going to deter them from entering your store. Legibility was cited as the most important feature of a sign from both customers and businesses alike. Improving a sign's legibility can then lead to an increase in sales for your business. 

5. Lack of signs deter customers

If your store does not have a sign, do not expect many customers to walk in! That same FedEx survey revealed that 60 percent of people would let the absence of a sign deter them from entering a store. Labels are incredibly important and help a customer feel at ease knowing what they are getting into. Getting a custom layout sign for your store does not just have to be an advertisement, it can be to build brand trust, authority and loyalty. 

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