Getting the most from your holiday signage

December 02, 2020
Getting the most from your holiday signage

The holidays are right around the corner, and you want to make sure that you are doing the most in order to increase your business sales and productivity. Besides creating marketing promotions and sales for the season, your company could benefit from creating holiday signage. Creating holiday signage helps take advantage of the popularity and profitability of winter holidays, where gift-giving and decorating become widespread across many cultures and countries. 

However, you want to make sure that you are getting the most out of your holiday signage! Here are some things you should keep in mind for your holiday commercial sign and design

1. Stay on brand

A business's brand is their identity. It is one of the most important aspects of any business and you have likely spent a good amount of time making sure that all of your signs, social media accounts and other messages from your business are consistent. Your holiday signage should be no exception. Have you built your brand on being the voice of authority? Have you developed your voice to include humor and be laid back? Incorporate all of this and more into your holiday signs so that your brand recognition stays strong and does not get muddled. Make sure that your holiday wishes do not interfere with all of the hard work you have put into branding yourself. 

2. High visibility

Bigger is better when it comes to your holiday commercial sign and design! If you are going to the trouble of getting a holiday sign made, then you will want to make sure that people can see it! Large, bold signs are ideal and you will want to make sure that you use bright colors. Plus you will want your signs to have small and simple statements so that they are easily read and understood. 

Another way to make your signs highly visible is to use lit channel letter signs or create a neon holiday sign. People’s eyes are naturally drawn to light and neon signs are sure to be highly visible at all points of the day and night. 

3. Seasonally minded

While you don’t want to neglect your branded colors, it is also the time of year to embrace seasonal color trends! Red and green is the most obvious option, but do not disregard others. Blue and silver is a popular color for Hanukkah celebrations and you could also decide to go with a more general winter themed option. Your holiday sign can have snowflakes and cute animals in winter gear to make it more appealing to a wider audience. 

4. Stands out among a crowd

With seasonal trends in mind, you will also want to make sure that your holiday commercial sign and design stands out from everyone else. All businesses will try and do something different for the holiday season, you have to try to be the best! This is the time to get really creative and push the envelope, if you are able to. You can create a sign that your company has never seen before utilizing different materials, colors, textures and designs that will bring you out on top. 

5. Carry out the theme 

Once you have finalized your holiday commercial sign and design, incorporate that theme throughout your business. This can also help you to keep your brand and messaging consistent. You can create other branded goodie bags that have the same holiday message or use the same colors. Using the same theme throughout your storefront can keep customers engaged and feeling festive throughout their whole shopping experience. 

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VitalSigns is a full service sign company that can help you with all of your holiday sign needs! We can help your business to really thrive this holiday season. Just contact us to learn more about how we can help.