How to attract more customers

May 26, 2021
How to attract more customers

Every business has the goal to attract more customers and make more sales. Signage is critical in helping to reach that goal. When creating a marketing or advertising plan, consider making new signs the center of it, particularly outdoor signs that can grab the attention of future customers. 

When thinking about getting new signs, enlist the help of our outdoor signs Omaha experts, who can point you in the right direction with what types of signs your company needs like the following. 

1. Banners

Banners are one of the most popular signs, being used for all types of marketing efforts. They quickly draw attention to themselves and are easily installed, transported and extremely durable to outside weather conditions – even the winter ones! Banners can be used to represent a “Grand Opening,” or feature a specific sale that you have going on. Since banners are separate from your normal storefront, they are more likely to be noticed. Banners are also especially effective at tradeshows and gathering more customers to your booth! 

2. An illuminated sign

Lit channel letters, electronic message centers, backlights and more add an eye-catching element to your sign that can get you noticed by customers. Illumination can especially be helpful at nighttime! Customers are more likely to visit a store they can actually see in the dark than ones that they cannot. The lit-up sign can also let customers know that you are open and ready for business when the darker storefronts will look like they are already closed for the day. Plus, lighted signs help to make your parking lot and storefront look and feel safer during nighttime hours. 

3. Window graphics

Window graphics can be informational, persuasion based or even just decorative! All three purposes can help you to attract and gain new customers. Informational infographics such as when your business is open or standard store policies help a customer to not be confused and give a more direct experience. Persuasional graphics like an image of someone enjoying your product or service will communicate with customers a positive perception of your brand. Even just decorative graphics that give your storefront some color can help you to stand out from the competition. 

4. Car wraps

Our outdoor signs Omaha experts explain that car wraps are one of the more underrated ways of attracting more customers to your business. Car wraps work so well because they are a traveling form of advertisement. They can reach local customers that wouldn’t travel past your storefront on a regular basis and spread your brand. It is estimated that just a single car wrap can gain anywhere from 30,000-70,000 views per day with a 95% recall rate. Now think about what the statistics would be if you had a whole company vehicle fleet branded with your logo and business name! 

Visit us

Here at VitalSigns, we are your one stop shop for all your signage needs! Our outdoor signs Omaha experts can help you to fabricate the perfect sign for your business to attract more customers. Just contact us today to get started!