Improving customer experience through signage

May 12, 2021
Improving customer experience through signage

Thanks to the pandemic and the current business climate, it’s more important than ever to have your company’s visual representations cohesive to improve your customer’s experience. The type of signs, the messaging of the signs and where you place them can all have a direct impact on a customer’s experience with your business. Therefore, when working with an Omaha Nebraska sign company, these are the types of signs you want to focus on: 

1. Window graphics

Large exterior windows are the perfect blank canvases for you to utilize to pass along information to your customers. Use them to display store hours and days that you are open so that customers always know your availability. You can also use your windows to display your logo and other key information that you want to build a strong brand identity. This allows you to educate your customers on what you stand for and other store details. 

2. Floor graphics

Every business has a floor, use them to display signage! Well-positioned and well-designed floor graphics can be a highly effective tool to push customers into a certain section of your store or towards a particular sales item. Floor graphics can even be used to denote what six feet of space looks like to help encourage social distancing. This will help put customers more at ease whenever they enter your store! 

3. Wayfinding signs

Wayfinding signs are essential for helping clients and customers find their way around. Wayfinding signs can either be directional in nature or informational. If your business has multiple levels, a wayfinding sign would be useful to help people find different departments. Even informational signs that say “Parking” or “Restroom” can help customers feel more secure and know where they are going. This will cut down on any confusion and make going to your business a straightforward and easy process. 

4. Electronic Message Center

EMC’s can improve the customer experience through their versatility and how easy it is to change their messaging. Customers can be sure that they are getting the most up-to-date information and accurate sales! EMC’s are high-tech signage options you can get from an Omaha Nebraska sign company! This will show customers that are fully immersed in the digital age and looking forward towards the future. 

5. Lighted-signs

While we are fully in springtime and the sun is shining late into the night, that is not always the case. During winter, especially when the sun sets at 5 p.m., having lighted signs will make your customers feel more at ease. Having a well lit sign that lights up your storefront and parking lot will create a more safe environment for customers. 

Visit us

VitalSigns is one of the best Omaha Nebraska sign companies around, and we can help to improve your customer experience through signage! Just contact us for your free business consultation.